The ADX token serves as a staking, governance, payment, and rewards tool within the AdEx ecosystem.
Staking is the process of locking a certain amount of ADX tokens in order to increase the trustworthiness of the validators in the platform by ensuring they have skin in the game.
Validators are appointed for each side of the advertising campaign (i.e. both the advertiser and the publisher nominate a validator) and they are responsible for processing micropayments per impression on the platform. Appointing validators is a required condition for a campaign on AdEx to run - they are essential for the operations of our ad network.
Misbehaving validators are subject to economic penalties (slashing) and thus have the incentive to ensure they run uninterruptedly. The more tokens are staked, the stronger the reliability guarantees of the validator network.
Effectively, staking allows for AdEx users to have governance over validators and enables better transparency, reliability, and decentralization of the entire process.
ADX tokens can be used on the AdEx platform as payment tools for campaigns. Advertisers, who deposit ADX benefit from a lower campaign fee of 4%, as compared to the standard rate of 7% that we charge.
Official ADX token contract address: