In this tutorial for advertisers we list the most common reasons why ads may not be running on the platform and share tips how to avoid them
So you have logged on the AdEx Platform and created an ad campaign, but few hours later you see that 0% of the campaign have been distributed. Or perhaps, after few days the campaign is stuck at some %. Let’s explore few possible reasons for that:
Your targeting can’t match available publishers
We always want to reach the ideal customer, but sometimes there might not be supply matching your desired targeting parameters. Maybe you only selected one country or a small number of categories - and there is no available ad slots for them.
You can easily expand the targeting when you go to the Campaigns Tab, select the campaign in question, and click on Actions at the far right. Under Audience you can add more countries and categories or even specific publishers.
There is no supply for your desired ad format
Yes, AdEx does currently support 18 ad types. No, unfortunately we still don’t have supply for all of them. Sometimes you may try to run a specific ad format but after few days although the status of your campaign is “Active”, 0% are distributed.
What to do? Cancel the campaign and try a more standard ad size.
Pro tip: To see current supply formats, go to https://explorer.adex.network.
The campaign’s schedule is not accurate
Let’s look at this example: You start a campaign, duration is one week, but distribution is slow because of low CPM or specific targeting. By the end of the week you have only 30% or 40% of your ads distributed, but the campaign will end due to the time limit you set. You should see “Expired” under status.
What to do? Just start another campaign with your remaining funds.
You don’t have enough balance on your identity or CPM is higher than deposit
This one is straightforward. When creating a campaign, if your funds are not enough or you try to set a bid higher than the deposit amount, the platform won’t let you run the campaign.
There’s an error message in red
When you see an error box on bottle middle part of the screen, it’s most likely a bug. Make sure to inform us as fast as you can by raising a support ticket in our Help Center.
Pro tip: To help us resolve the bug, try to recreate the actions before you saw the error message and try to screenshot the message. When reporting the error, please try to list the actions you did that led to the error and tell us on what OS and browser you are running the AdEx Platform.
Nothing from the above mentioned, but still doesn’t work
Sometimes ads might just not run, without error messages popping or anything breaking. As before, please make sure to inform your point of contact at AdEx on the problem and give us as much information as possible about your problem.