AdEx offers comprehensive analytics on your campaign performance, all accessible from your dashboard. Let's explore the statistics available for you to analyze your campaign's success.
Dashboard statistics
The dashboard is where you can view all your campaigns along with their current status and a quick performance overview. It includes information such as placement, campaign status, % served, budget, impressions, clicks, CTR, period, and CPM. Additionally, through the dashboard, you can perform specific actions like viewing detailed statistics, editing campaigns, and archiving them.
Timeframe
In the Timeframe tab, you can view a detailed breakdown of your campaign's performance over the past week, with data available for each day and hour. This allows you to track trends and identify peak performance times.
Placements
In the Placements tab, you can see exactly which domains your ad was displayed on and how it performed on each one. This includes detailed metrics such as the number of impressions, clicks, click-through rate (CTR), average CPMs, and total spending. This information helps you understand where your ads are most effective.
Regions
Within the Regions tab, you can access detailed information about the countries your traffic originated from. This includes each country's share of your total traffic, along with key performance metrics such as the number of impressions, clicks, click-through rate (CTR), average CPMs, and total spend. This data helps you understand your campaign's geographic reach and effectiveness, allowing you to tailor your strategies to specific regions for optimal results.
Creatives
The Creatives tab offers detailed insights into the performance of your campaign's creative assets. Here, you can see metrics such as impressions, clicks, click-through rate (CTR), and total spend for each creative. This information allows you to assess which creatives are most effective, helping you to refine your messaging and design for better engagement. By analyzing this data, you can make informed decisions to optimize your campaign's creative strategy and enhance overall performance.
With all the detailed insights from your dashboard, you'll be able to keep a close eye on how your campaign is doing and make smart adjustments. Use this info to tweak your strategy and get even better results from your ads!