When creating an advertising campaign, you have the option to select "Limit average daily spending." This setting helps distribute your campaign budget evenly across the days the campaign is active.
By choosing this option, you ensure that your budget is not exhausted too quickly, allowing your ads to be displayed throughout the entire campaign period. If the daily budget is not fully spent, the remaining amount will roll over to the next day.
For example, if you set a campaign budget of $300 to run for 10 days, the platform will aim to spend $30 each day. However, actual spending depends on traffic and targeting, so the daily budget might not always be fully utilized. If only $20 is spent on the first day, the budget for the second day will be $40 ($30 for that day plus the $10 unspent from the previous day).